North America Day 2026

One year into the second term of President Donald Trump, the political and economic landscape in the United States has changed significantly. New tariffs, shifts in trade policy, and a renewed domestic agenda are reshaping global dynamics — presenting both challenges and new opportunities.

Despite uncertainty, the United States remains a key partner for Austrian businesses — as a market, an investment destination, and a driver of innovation. Together with Canada and Mexico, it forms a North American region in transformation that demands strategic attention and informed action.

Join us on January 20, 2026, as we take a closer look at North America’s evolving role in the world economy. Hear from leading experts, policymakers, and business representatives as they analyze current developments and outline practical strategies for Austrian companies.

You can look forward to:

• High-level speakers from politics, business, and think tanks offering fresh insights and perspectives.

• Individual consultations with ADVANTAGE AUSTRIA trade commissioners from the U.S., Canada, and Mexico.

• Dialogue with representatives of North American embassies in Vienna and fellow companies engaged in transatlantic business.

• Unique networking opportunities.