AUSSENWIRTSCHAFT AUSTRIA

North America Day 2026

20 Jan 2026 | Wien, Austria

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Gudrun Hager

Chief Operating Officer

AUSSENWIRTSCHAFT AUSTRIA | ADVANTAGE AUSTRIA

Vienna, Austria

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My organisation

AUSSENWIRTSCHAFT AUSTRIA / ADVANTAGE AUSTRIA is the official Austrian internationalisation, foreign trade promotion and innovation agency and a unit of the Austrian Federal Economic Chamber (Wirtschaftskammer Österreich - WKÖ) with its 550,000+ member companies. Established under public law, the Chamber mandates membership for all Austrian companies. The Austrian system uniquely combines strong representation of the business community in the political and social arena with extensive service and support programs for entrepreneurs. ADVANTAGE AUSTRIA operates over 100 service centers in more than 70 countries worldwide. These centers have 700+ trade experts - a team of Austrian trade delegates and local experts from the host country - who assist Austrian companies with their international business activities. Our overarching objective is to connect Austrian companies and institutions with international partners to foster economic and innovation-driven relations. Our networking events not only promote Austrian products and services globally, but also generate international business opportunities for all our stakeholders. Do not hesitate to reach out! We are looking forward to hearing from you!
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About me

EN

Gudrun Hager has been Chief Operating Officer and a member of the management team of ADVANTAGE AUSTRIA at the Austrian Federal Economic Chamber (WKÖ) since July 2025.

In this role, she heads the global network of foreign trade centres, regional and industry management as well as international trade fairs and business events, including Austria’s participation in world exhibitions. Her responsibilities also include the implementation of “go international”, the joint funding initiative of the Austrian Federal Ministry for Economy, Energy and Tourism and the Austrian Federal Economic Chamber.

Previously, Gudrun Hager served as Austrian Trade Commissioner and Consul for Commercial Affairs in Milan, Zurich/Bern and Chicago for over 20 years. She began her international career as Deputy Head of ADVANTAGE AUSTRIA offices in Athens, Warsaw and Beijing.

DE

Gudrun Hager ist seit Juli 2025 Mitglied des Führungsteams der AUSSENWIRTSCHAFT AUSTRIA der Wirtschaftskammer Österreich (WKÖ) und verantwortet den Bereich Märkte.

In dieser Funktion leitet sie das weltweite Netzwerk der AußenwirtschaftsCenter sowie die Regional- und Branchenmanagements und ist für internationale Messen und Veranstaltungen zuständig, einschließlich der österreichischen Beteiligungen an Weltausstellungen. Zu ihrem Zuständigkeitsbereich zählt außerdem die Umsetzung von go-international, der gemeinsamen Förderinitiative des Bundesministeriums für Wirtschaft, Energie und Tourismus und der Wirtschaftskammer Österreich.

Zuvor war Gudrun Hager über 20 Jahre als österreichische Wirtschaftsdelegierte in Mailand, Zürich/Bern und Chicago tätig. Ihre internationale Laufbahn bei der AUSSENWIRTSCHAFT AUSTRIA begann sie als stellvertretende Leiterin der AußenwirtschaftsCenter in Athen, Warschau und Peking.

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Speaker sessions (1)

Tuesday, 20 January 2026

12:30 - 12:45

WELCOME REMARKS AND KICK OFF

Location:Oktogon - Room 6 - Rudolf Sallinger Saal