AUSSENWIRTSCHAFT AUSTRIA

North America Day 2026

20 Jan 2026 | Wien, Austria

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Tuesday, 20 January 2026 | 13:30 - 14:30

BREAK OUT SESSION 1 Innovate Like Silicon Valley and Storytelling Masterclass

Location:Oktogon - Room 2

13:30-14:00 Innovate like Silicon Valley: Secrets of success

 Silicon Valley thrives by embracing risk, treating failure as part of the journey, and viewing collaboration across people and industries as essential. A mindset of optimism fuels bold ideas and rapid execution. In this part of the workshop, we explore practical lessons from Silicon Valley and how to apply them effectively.

 14:00-14:30 Storytelling

 Next, we dive into storytelling and uncover the “why” that drives your work and mission. Understanding and articulating your purpose is what creates clarity, authenticity, and lasting impact. In Silicon Valley, there is a strong trend toward founder-led growth, recognizing that the most powerful influencers of a company are its founders and employees. We will explore best-practice examples that show how to craft stories that spark emotion and remain memorable.

 During the coffee break, Michael will be available for a Q&A.

Location image

Session location Oktogon - Room 2